ABOUT THE PROJECT  Tapcon is the third ITW brand I spend significant time on, specializing in concrete anchors. Their brand is simple, emphasizing reliability and ease of use, promoting confidence in their product's performance. The brand's packaging and marketing materials typically feature clean, professional design elements, reinforcing the idea that Tapcon anchors are a trusted choice for secure fastening in a variety of applications. This brand requires light social work, utilizing both still and motion graphics in an infographic style; in addition to some B2B work for home centers.