ABOUT THE PROJECT  Paslode is the brand I've worked with the most at DHP. An industry leading brand of nailers, both pneumatic and cordless, the brand is often associated with its bold and recognizable color scheme of orange and black, which sets it apart in the power tool industry. In product design, their tools often display a robust, ergonomic form that showcases both functionality and innovation. This visual consistency throughout Paslode's branding and product aesthetics effectively communicates the brand's commitment to providing reliable, cutting-edge solutions for construction professionals and DIY enthusiasts. Paslode requires a variety of social content, home center advertising, B2B campaigns, and other smaller projects.