PARKER DEWEY
ABOUT THE PROJECT Parker Dewey is an up and coming service that pairs students and young professionals hoping to break into their respective fields with companies looking to offer "micro-internships"; which are smaller, paid projects that take anywhere between 10-40 hrs. Their problem was not a lack of applicants and micro-internship hopefuls; but instead not enough businesses joining the service thus resulting in a shortage of internships. We created a video and social campaign for them to help better communicate what their service could do for businesses. We wanted to keep their existing brand language and feel, but simplify and reduce it down to a clear message: Parker Dewey helps businesses hire better.
